How to Write Press Release for Small Business

For the past many years, the press release has been a great source to boost businesses. It doesn’t consider the industry as it goes reliably for all sorts of startups and big launches. Due to its convenience, it has the word all around the globe as it gives you the results in a very productive way.

A press release provides a massive platform for the new products to show their features and other specifications better to the best-targeted audience. Press Release Board is the name of quality and trusted website having more than five year working experience in the market. Press release is an important strategy while promoting a product or a business, at the same time press release is an absolute worth consideration.

Thinking, about the entire process, there is always a negative and positive impact while writing a press. It would be best to focus on how you design your product or business launch to get the best captivating reviews. At the time of writing it, initially, you need to be stick with your goals or intentions. Then, please focus on the story by writing the killer headliner to make your journalists stop and have a look at it.

In the following blog post, we have concluded all the essentials to give a spark to your minor business press release from beginning to finalizing the project with a complete guide.

Best Ways to Write the Catchy Press Release

A well-structured press release is always eye-catching and satisfies the journalists read. But the thing is how to make it look impressive with ideal formatting and style. Make it easy and to the point is more grabby and convenient for them, as journalists do not like to read for lots of time as they are always in search of information even that’s for impatiently.

To make your readers hooked till the end is not a big task, yet you have to follow some of the tips and rules which we have concluded in the following:

  • Formation
  • Add Multiple Information
  • Attention-Grabbing Headline
  • Add Interesting Story
  • Identify an Angle
  • Make it Personal
  • Use a Quote

Proper Formation

After getting published, whether it’s a written content or a magazine-based cover, the journalists are always waiting to criticize the content before them. The thing is not to give them even a single chance to make your press release not liked.

The formation of your press release must be well-organized by selecting a lovely template online. Do not extend it for more than one page. A single page template is enough to cover all the details with the best impression.

Add Information

All the essential information should be added, but majorly, it should comprise your small business Contact Information, with its Logo design, launch date, and the date stamp.

Usually, a press release looks familiar to an informal cover letter; more often, it is a bit more informative. Journalists’ wants to grab all the information on the first look, so make sure everything is mentioned clearly according to a complete order for better understanding.

We have listed down some of the primary information in the right order for your convenience.

Contact Information: Divide this information into three main lines. In the first line, mention your Full name with your small business’s title or tag line. Then add an E-mail Address in the second line. At the same time, including the Phone number for customer services (with their codes) in the third line.

Include Logo & Date Stamp: At the centre of your press release, mention your logo business logo design for unique recognition in the future. Make sure that it should come before the contact information on the template.

You can also include an image if your target audience is not digital; otherwise, include the logo in there. Do not forget to mention the date you have made the statement for your small business press release. This is what is known as the date stamp.

Mention the Date of Release: As mentioned the stamp date, the release date is also as important for a clear launch introduction in the readers or journalists minds. It should be placed on the left side of your template. You can also call it Intended Release Date.

Attention-Grabbing Headline

The hook line is the game changer if you use it correctly; only then can you benefit ultimately. The words should communicate it-self and deliver the message so that the receiver can find it interesting.

Originally, it was the very first thing your readers would see. Usually, while press releases, the writer forget to make a header. If you want to make them hook for some time at your press release, write a killer headline. Make it interesting, informative, and eye-catchy all in one line. Use interjection (speech) to add emotions in the headline to make it more interesting.

Do not exceed 70-72 characters which are around 19-21 words.

Now, talking about its position, it should be placed precisely in the middle of your template and make sure to avoid any blunder. If you are confused, you can see some examples from the copy of other leading brands that will help you to focus more on how to execute. 

If your reader finds it interesting, he will open it up to a complete look.

Interesting Story

We will discuss the angle thing in the following but before that, let us know that if your press release does not comprise any twist or a “huge reveal soon” statement, it would be difficult for you to make your readers stick to it till the end.

The best tip is to add the news angle in the initial part of your template. Otherwise, it could be the biggest flop. Remember that there are a few tips and tricks that can make you and break you; all you need to do is be smart and follow the given instructions.

If we talk about the limit, a press release story can be written for approx. 450-500 words after your header. Journalists are always in a rush, the word patience and “them” doesn’t match. So the most significant task is to keep them interesting in your press release, so they can spend maximum time at your copy for incredible results ahead.

For an interesting story, you can add Hyperlinks, Images, Multiple Data, Bullet points, and anything that can make your press release a buzz. Make sure to divide the word count into two paragraphs add as much as you can in the first one, whether it’s quotation or mini dialogue statements.

Identify an Angle

Rather than thinking that you won’t be able to get their mind stop at your press release. Just make sure to add some spice of angle in the story. It would be worth it.

It could be anything from the current era, and there isn’t any restriction. You can include something from the trending issues or headlines. Instead of this, adding some solutions to your targeted audience would be a wonderful option.

Make it clear what services you are going to provide or what sort of product you are introducing to the market, and how it would make a difference in their lives, or maybe enhancement or betterment of your product instead of others in the market currently.

Before writing an angle, you need to ask yourself how it would benefit, would it in real or not?

The press release must be a solution or a relief for your audience, not just a piece of copy. It should be a bit sensitive, catchy, following the top trends, and, off-course, endorsed by some influencer or blogger in the industry.

Importance of Press Release

There are many reasons out there, but the best part is that it provides a huge addition to maximizing the business or brand awareness. As you know, here we are discussing small businesses, which means a nice product or launch at an average budget.

Originally, releases were the declaration shared by the business holders to the media groups for the sake of coverage. Let’s be realistic, who doesn’t want to have positive news with influential reporting for their products?  Of course, everyone does.

Do not forget to walk before you run!    

If we take an eye around, there are many brand holders and business launchers who do not consider press as a part of their business. At the same time, that’s the biggest failure not to recognize the opportunity that could lead their business to the highest rank.

Rather than this, they have started preferring social media, approaching bloggers in the e-commerce industry, beginning campaigns. But still, after all the research and by doing multiple surveys, an approach of a press release to clients is perfect.

Talking about the Press release structure, it contains around 400-600 words maximum, which is easy to read and grab by the audience. But this typical word count can take your small business to generate leads, creating a mega drone in the market. Another huge benefit is that you can directly connect with influencers in both media industries, digital and electronic.

In a better understanding, a press release is an efficient way that provides free publicity to your small business; you are not required to maintain a big bang budget for your startup. For an immediate, visible hit in your graph scale, need the best amount of words.

In the online portals, you have to follow some of their basic rules to achieve your merit. For that reason, they ask you to publish well-written quality content for high-value sales. Anything that grabs your customer’s attention or something that will stick in their mind forever is automatic marketing.

The right time for Publishing Press Release

So now, let’s discuss what would be the perfect time to release press for your business. Before publishing it, don’t forget to ask yourself that is it worth posting? Or would it grab your attention, or will it be able to make you stop?

This mindset will help you write the best audience-friendly content rather than waste your time on poor material.

Usually, there isn’t any business that wants to go out of fashion, whether huge or small. Taking risks is trendy but not that good for small budget launches. Publish something unique and real with which they can directly relate for better connectivity. When you are satisfied with your stuff, only then go for it. Eventually, the publication will be the happiest for such content.

Frequently Asked Questions

What is the difference between a press release and a press note?

A press note is not a news story and is not even similar to a press release, and of course, not a handout that leaves the impact as a sub-editor at liberty to publish it or the otherwise. It is an account of government viewpoints issued on essential and urgent occasions. It should be written in the policy framework of the government.

How much should I charge for a press release?

A range of $500-2500 is standard to retain an experienced, skilled press release writer. At this level, how much you pay will be based on the strength of the writer’s portfolio, expertise in your type of business (B2B versus B2C, technical versus non-technical, etc.), and the quality of understanding for your audience. For getting most attractive and handsome pricing and packages you should visit Place an Order and Enjoy!

What is a press release in business?

A press release is a written communication that reports specific. But still, brief information about an event, circumstance, product launch, or other happening. It’s typically tied to a business or organization and provided to media through a variety of means.

How many words should a press release be?

Try to be concise; the ideal press release length is about an A4 side or about 300 to 400 words (a short news item). That’s just three or four short paragraphs and a couple of quotes. If your press release is longer than that, you’ve probably got a substantial waffle that doesn’t add anything to your story.

Bottom Line:

Press Releases are the most affordable way to promote your small business. It does not require any huge investment as it is considered very business-friendly, yet the result provides a way to make your business reach the highest. It demands consistency and some small efforts to give rise to your small business efficiently. Make sure to follow all the smart tricks that we have mentioned above.

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